ADBA Membership Manager

ADBA

ADBA Membership Manager

Salary: competitive

 

About us

ADBA is the trade association for the UK anaerobic digestion (AD) industry.  With our members, we promote the economic and environmental benefits of AD in the country. We represent organisations from many sectors including AD operators, AD developers, AD equipment providers, water companies, farmers, food & drink retailers, waste companies, universities, researchers and more.

 

AD is an environmentally-friendly, cost-effective solution to dealing with much of what we think of as “waste”. Instead of burning it, or sending it to landfill, AD plants could potentially turn that waste into 30% of the UK’s household gas or electricity demand. This means less waste to landfill, stable energy prices, and fewer carbon dioxide emissions. The potential global AD market is estimated to be worth £1 trillion – a market the UK is in an excellent position to contribute to and benefit from. This would also contribute to achieving our aims under the UN’s Sustainable Development Goals.

 

Reporting to:

Chief Executive, ADBA

 

Key responsibilities

Review and clarify the value proposition for each membership category and ensure there is a clear return on investment for members
Develop and implement an effective membership engagement plan that maximizes member retention across all categories
Develop and implement a membership recruitment plan to meet sales targets, build a pipeline and attract new members to the association across all categories
Work with marketing to ensure appropriate marketing support
Manage member-only events and ensure they are delivering what members need
Engage with members to ensure a clear understanding of issues affecting members, and feed back into the association
Represent the association at both internal and external events
Ensure effective representation of the Association in the regions

 

Job scope

Ownership of membership recruitment process from lead to onboarding
Ownership of annual membership renewal process

Plan and oversee renewal campaign
Work with marketing and Accounts to ensure most effective renewal campaign

Membership Marketing

Work with Marketing department to plan a long-term marketing strategy to increase member engagement.
Work with Marketing department on a long-term marketing strategy to increase prospective member leads.

Membership relationship management throughout the year

Devise and manage the Engagement plan to ensure appropriate level and frequency of contact for each membership level / type; manage regular connections by CEO, head of policy and other management to ensure members are properly supported.
Manage Members site visits
Manage Members dinners (including attracting funding for these from members)
Manage Trade Show and event attendance
Coordinate members to create white papers etc
Attend, contribute and manage member groups as appropriate

Membership benefits management and development

Review and advise of realistic changes to membership offerings across membership categories to maximize both attractiveness to new members and effective retention of members

 

Key skills

Confidence in building and maintaining relationships with senior personnel within member organisations
Abilitiy to create and manage Microsoft Excel spreadsheets
Experience of using a CRM to manage prospects and maintain membership records
Excellent communication skills
Demonstrable experience in maintaining high standards of customer service, professional standards and delivery
Confident, personable and creative personality with ambition to grow a membership programme
Ability to quickly understand and absorb developments within the industry and how they will affect members

To apply for this job, please CV and covering letter to Priya Gathani on priya.gathani@adbioresources.org